Business Principles

Our Mission

To provide the insurance industry with the highest level of quality service and advice.

Certain values are essential when providing independent professional advice, such as: integrity, respect, professionalism and compliance with all applicable laws and codes of professional conduct. We view these values as "entry to the game" and pride ourselves in making them core characteristics of the way we operate.

Other values are unique to our firm, defining who we are and how we act:

  • We make sure our clients come first
  • We innovate, committed to excellence
  • We win as a team, celebrating success

These values are fundamental to our success and are described in detail in the JPWALL Business Principles document.